Digital Marketing Flow

Digital Flow consist SEO(free listing), SEM(paid listing) , email marketing, PPC(Paid Campaign), Facebook Marketing, Twitter Marketing, Linkedin Marketing,blogger marketing (free website).

A.How visitors attracts to web page:-

1.By using text,image,video

2.USP (unique selling price)  

3.Value of company 

B.Website landing consist of name, email id, name, equiry form, contact no. whats app number. website landing promotes as Facebook page, blogger, twitter, etc.

Lets see the digital marketing flow by image:- 

 

Goals of Digital Marketing

Goals of Digital Marketing for business growth

here are following digital marketing goals examples:- 

1. Brand awareness 

    for ex:- reach, page views, impression

2. audience engagement

    for ex:- like, comment, share, retweet, reply

3. increase audience

    for ex:- increase by followers, subscriber, group members  

4. convert your audience leads.

      leads means inquiry( includes with name, contact, email ID)

5. nurturing process:- in this process the 80 % audience engagement and 20 % companies values i.e USP, why your company is useful from other companies.

6. convert leads into sales. 

what is seo

what is seo in digital marketing

what is seo :- it is process of optimizing your website according to search engine like ( google.com, yahoo, bing) guidelines. types of seo are :-

1. On page seo

2. Off page seo

     On page seo :- 

1. On page optimization refers to website elements which comprise a web page, such as HTML code textual content & images.

2. On page SEO is the science of optimizing the contents of a website such that becomes friendless to search engines.

     Off page seo:- Off page optimization refers, predominately, to back lines ( links pointing to site which is being optimized form other relevant websites).

 

Unlike On-page seo, Off page SEO refers to activities you can perform outside the boundaries of your website. Important are:-

1. link building

2. social media marketing

3. social bookmarketing