what is seo

what is seo in digital marketing

what is seo :- it is process of optimizing your website according to search engine like ( google.com, yahoo, bing) guidelines. types of seo are :-

1. On page seo

2. Off page seo

     On page seo :- 

1. On page optimization refers to website elements which comprise a web page, such as HTML code textual content & images.

2. On page SEO is the science of optimizing the contents of a website such that becomes friendless to search engines.

     Off page seo:- Off page optimization refers, predominately, to back lines ( links pointing to site which is being optimized form other relevant websites).

 

Unlike On-page seo, Off page SEO refers to activities you can perform outside the boundaries of your website. Important are:-

1. link building

2. social media marketing

3. social bookmarketing