Goals of Digital Marketing

Goals of Digital Marketing for business growth

here are following digital marketing goals examples:- 

1. Brand awareness 

    for ex:- reach, page views, impression

2. audience engagement

    for ex:- like, comment, share, retweet, reply

3. increase audience

    for ex:- increase by followers, subscriber, group members  

4. convert your audience leads.

      leads means inquiry( includes with name, contact, email ID)

5. nurturing process:- in this process the 80 % audience engagement and 20 % companies values i.e USP, why your company is useful from other companies.

6. convert leads into sales. 

what is seo

what is seo in digital marketing

what is seo :- it is process of optimizing your website according to search engine like ( google.com, yahoo, bing) guidelines. types of seo are :-

1. On page seo

2. Off page seo

     On page seo :- 

1. On page optimization refers to website elements which comprise a web page, such as HTML code textual content & images.

2. On page SEO is the science of optimizing the contents of a website such that becomes friendless to search engines.

     Off page seo:- Off page optimization refers, predominately, to back lines ( links pointing to site which is being optimized form other relevant websites).

 

Unlike On-page seo, Off page SEO refers to activities you can perform outside the boundaries of your website. Important are:-

1. link building

2. social media marketing

3. social bookmarketing